I, like the rest of you are tired and worn out from the whole Covid-19 thing. When will it be Normal again? Call it Covid exhaustion or Corona Virus overload but my inner voice is telling me that “I am sick and tired, fed up with all of this!” I am sure you are as well? Personally, I can’t wait to not sell PPE. It’s boring, its not very creative and at the best its a promotional product bridge between Pre-Covid and whatever Post-Covid will look like. In short, I hate it! What Will the New Normal Look Like in the Promotional Product World? I am afraid to say this, but the promotional products industry we all came to love and live within will be gone forever. Whatever the New Normal will be, it certainly will not look like the Old Normal. Here’s some interesting observations. Many of the end user clients will not return. It is easy to see that many of your end users will not be reopening. They may have just found the slowdown and shutdowns too much financial risk to bare. I have spoken with over 20 distributors about this very same topic and 17 of them expect to lose about 20% of their customer base or more. How do you feel about this. (leave a comment please). On top of this drop in clients, the other problem lurking is the amount of money owed by those end users to their distributors. Will this get paid and how will that affect business going forward?