It’s hard to keep up with the latest trends. Especially when it comes to promotional products. One minute a product is in high demand, and the next, it’s out of style.
So what products should we have on our radar for 2022? After a bit of research, I found that the most popular promotional products fall into the following nine trending categories, representing what we can expect this year. The most sought-after items are a combination of stylish, useful and forward-thinking.
So, what are the top promotional product trends in 2022?
1.Work from Anywhere Products
The pandemic has led many large corporations to see value in allowing their employees to work from home. Companies everywhere have adopted hybrid work policies, while many have allowed their employees to work remotely permanently.
Businesses everywhere are expected to follow suit. Which means more and more employees will be in need of work from home products to help them stay productive even from their home offices. Consider items that make work easier, keep employees connected, and offer much needed moments of de-stress - because working from home can be crazy.
2.Eco-Friendly Items
It turns out, sustainability sells. According to ASI’s 2020 Ad Impressions study, 46% of consumers have a more favorable opinion of an advertiser if the promotional product they received was environmentally friendly.
Consumers are searching for more than just quality products and services these days. They are looking for brands that align with their personal values. So giving an eco-friendly promotional item as a gift will not only help showcase your company’s ethics, but make your brand more credible and thus likable.
3. Wireless Products
Connectivity is always trending. And as home and work life clash together, wireless products will be in higher demand than ever before. The remote office has fueled the need for flexibility in work spaces, and a decrease in cord clutter.
Plus, as our world becomes firmly planted in the digital space, the need for wireless products will continue to grow. Everything - from our meetings to our holiday celebrations - seems to be online these days. No one wants to be tied down to an outlet while they’re in the middle of a video call.
Help keep remote employees happy and customers impressed with the latest trending wireless products.
4.Full Custom Products
Customization is powerful. Not only do consumers want and demand it, they’re willing to pay more for it. Many companies are even finding that when they invest in personalized experiences, they see a higher ROI. In fact, according to MEVE, personalization can increase marketing spend efficiency by up to 30%.
Choosing promotional products that can be fully customized is a great way to market to this growing trend. And as consumers continue to embrace individuality, don’t be afraid to go bold with some of your products and designs. People want to stand out, and you can use your full custom promotional products to help them do so.
5. New and Latest Items
The constant need for the latest, newest and hottest items will never disappear. Consumers are always drawn to what they don’t already have. So products that they’ve never heard of before will always be a hit. Chances are, if you look closely enough, you’ll notice most of the new and latest promotional items on the market are born from some of the trends we mentioned above.
So when looking for promotional product trends, sometimes the easiest place to start is with the new and latest items.
Key Takeaways:
Keeping up with the newest trends lets everyone know your company is forward-thinking and innovative. Don’t worry, you don’t need a product from each category to get ahead. Find products that support your company culture or mission, connect with your target audience based on their identity and needs, and are within your budget.
Easy to ship / mail
Long-lasting
Ideal for kitting projects
Helpful for remote work
Sustainable / Eco-friendly
Home & lifestyle-themed
Health and wellness-themed
Unique and on-brand
